By Jessica Ye (Jessica Yap)

Somewhere between an art installation, an inflatable playground and a scaled yellow environment sits juju world.

At its centre is juju, Cj Hendry’s bunny-like character with a flower-shaped eye. In Singapore, the work expands into a full-scale immersive installation at IMBA Theatre.

Ahead of the opening, Hendry was direct about her intent.

“Art should make you feel something,” she said during the media preview.

Cj Hendry at COMO Metropolitan Singapore ahead of the juju world media preview | Image: Couture Troopers

Not necessarily comfort. Not approval. A reaction.

She described the role of art as one that interrupts rather than pleases, designed to create a kind of psychological pause. Ecstatic, awestruck, unsettled. The emphasis, she suggested, is not on consensus.

Inside juju world, that philosophy takes physical form. Visitors move through oversized inflatable jujus inspired by Hendry’s mother, who she describes as always dressed in white and pearls.

An inflatable slide inside juju world at IMBA Theatre | Image: Couture Troopers

The installation includes slides built into the structures and a ball pit filled with miniature juju figures instead of plastic balls. As visitors move through the space, the figures shift beneath their feet, turning the environment into something that feels both playful and slightly surreal.

Mini juju figures filling the juju world ball pit installation | Image: Couture Troopers

There is no fixed route through the installation. Visitors drift between different areas, pausing to sit, explore or photograph the environment as they go.

At points during the preview, guests moved seamlessly between documenting the experience and participating in it, with neither taking precedence over the other.

Hendry describes her process in simple terms.

She goes on vibes.

Yet the installation is far from spontaneous. Every inflatable element is carefully planned, transforming a simple character into an environment visitors can physically move through.

Alongside the installation is a range of juju merchandise extending the project beyond the exhibition itself.

For the Singapore edition, small juju plush toys are priced at SGD39, while larger versions retail for SGD99.

Small juju plush pendants, including Singapore-exclusive yellow blindbox edition | Image: IMBA

Accessories include SGD2.50 gift bags, SGD5 tote bags and balloons, SGD8 socks, SGD15 keychains, pins, iron-on patches and “ears”, SGD19 fans, SGD30 bottles, SGD39 caps and SGD49 T-shirts.

Large juju plushies in multiple colours, including Singapore-exclusive yellow | Image: IMBA

A SGD10 mystery bag contains miniature accessories for juju figures, including clothing and hats.

juju keychains and plush collectibles styled with my designer bags | Image: Couture Troopers

juju world runs from 20 June to 18 July 2026 at IMBA Theatre, Singapore.

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Posted by:Jessica Ye

Jessica Ye (Jessica Yap) is the Founder and Editor-in-Chief of Couture Troopers and a marketing veteran with 15 years of experience in the retail and fashion sectors. Holding a First Class Honours degree in Fashion Media & Industries from Goldsmiths, University of London, she balances high-level strategy with the creative fire of a true-blooded Leo. Jessica is a vocal critic of over-commercialisation, believing that art must always remain at the heart of fashion. She specialises in crafting narratives that preserve artistic value while driving industry impact.